Sushi Room
Pan-Asian restaurant — logotype and menus — Bishkek, 2026
Sushi Room, Bishkek
Logotype, menus, bar list, signage
2026
Pan-Asian restaurant
Context
Sushi Room is a pan-Asian restaurant on Jusup Abdrakhmanov Street in Bishkek. The kitchen casts wide: sushi and rolls, wok and josper, pasta and breakfasts, plus a separate bar list of Asian-leaning signature cocktails. The mark had to hold that spread without breaking on it.
Signage and room
Dimensional gold letters on a dark ground, above the moon gate of the entrance. The mark works at two scales: large on the facade and small on everything a guest picks up. The room is burgundy marble, red lacquer and brass — the brand palette came out of the interior, not the other way round.
My part
Logotype, menu and bar list, signage.
Idea
A mark that works like a seal. The circled S reads three ways: as a stamp, as a slice of fish on rice, and as two fish circling each other.
System
Two states. Gold on burgundy for objects — the chopstick sleeve, the sign. Burgundy on paper for the menus, where a long list has to stay readable. The descriptor runs in Kyrgyz: "ПАНАЗИЯЛЫК РЕСТОРАНЫ". In the word ROOM both O's turn into carp — a detail you catch on the second look.
The gold gradient lives on objects only. In print on paper it goes flat burgundy.
Menus
A3, printed both sides: breakfasts, starters, salads, soups, pasta, wok, josper, rolls, sushi, sets. The bar list is a separate A3, also double-sided. A Chinese-style frame holds the margins; a watermark of cranes and pine pushes the background back without fighting the prices.
Details
The chopstick sleeve, 100 × 22 mm: the mark in gold on one side, @sushiroom.bishkek on the other. The smallest item in the project and the most frequent — every guest picks it up. The check folder is gold foil on blue velour, where the mark carries alone, without the wordmark.
