ME'ET
Meat restaurant — logotype and all print — Almaty, 2026
ME'ET, Almaty
Logotype and all printed matter
2026
Meat restaurant
Context
ME'ET is a meat restaurant in Almaty. The mark carries a descriptor — roast · eat · drink — and the same idea runs across the window in three lines: let's meet, let's eat, let's drink. The name works as an invitation rather than a sign on a door.
In use
The restaurant's own photography. It shows what the work was for: a menu on the table, a card beside the cutlery, lettering on the glass that people read from the street.
My role
Logotype and every printed item: menus in all formats from A5 to A2, covers, seasonal and holiday inserts, loyalty cards, cups, stickers, vouchers, certificates, badges, posters, a roll-up, business cards and wine lists.
Idea
An apostrophe in the middle of the name. ME'ET is both the meat and the meeting: one piece of punctuation holds both readings, and the rest of the brand language runs on verbs.
Burgundy, ochre and cream stock. Menus and inserts share one grid and differ only in display face and illustration density — a seasonal piece can ship in a day without rebuilding the layout.
